FORMULACIÓN Y EVALUACIÓN DE PROYECTOS DE INNOVACIÓN EMPRESARIAL
Keywords:
Innovación empresarial, formulación de proyectos, evaluación de proyectos, transformación digital, desarrollo sostenible, pensamiento crítico.Synopsis
El presente texto surge como una respuesta a la creciente necesidad de contar con metodologías sólidas y actualizadas para la formulación y evaluación de proyectos de innovación empresarial en un entorno caracterizado por la disrupción tecnológica, la competitividad global y la transformación digital. Su contenido ha sido cuidadosamente estructurado para brindar a estudiantes, docentes, emprendedores, investigadores y profesionales del sector productivo una guía clara y rigurosa en el análisis, diseño y gestión de iniciativas innovadoras que contribuyan al fortalecimiento de los ecosistemas empresariales.
Es importante destacar que este texto no solo pretende ser un manual técnico de consulta, sino también una invitación a reflexionar sobre la manera en que la innovación puede convertirse en un motor estratégico de desarrollo económico, social y sostenible. A lo largo de estas páginas, el lector encontrará no solo metodologías de análisis de mercado, estudios técnicos, criterios financieros y marcos legales, sino también fundamentos conceptuales y propuestas aplicadas que promueven el pensamiento crítico, la toma de decisiones responsables y la generación de valor en contextos de alta incertidumbre.
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Published
October 16, 2025
Copyright (c) 2025 Jorge Gualberto Paredes Gavilánez, Emma Elizabeth Sacón Martínez, Harold Elbert Escobar Terán, María Fabiola Chusin Cuzco (Author)
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978-9942-7408-6-1
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FORMULACIÓN Y EVALUACIÓN DE PROYECTOS DE INNOVACIÓN EMPRESARIAL. (2025). ANDES COGNITIO. https://doi.org/10.64230/nfb1tc85
